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Saartjie Nkuna
Pres Les gave me financial security. I joined Pres Les in 1997. I worked as a Primary School Teacher at the time and sold ...
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Courtaulds began producing a new fabric called polyamide sheeting (later known as Nylon sheeting) as an alternative to cotton sheeting in England.
Courtaulds produced polyamide fabric to be turned into bed sheeting by Mount View Fashions to be sold under Domestic Textiles, known as Domestex.
Domestex tried to sell polyamide sheeting in retailers but without the product explanation, the Customer did not understand the product benefits.
Sydney Rudolf Rhys sold easy-care, polyamide bed linen under “Mr Rudolf”. One day while ironing these sheets, his housekeeper was impressed by the quality of the fabric and exclaimed “e-pressless!” (press less) — inspiring the name Pres Les.
In 1971, Pres Les introduced polycotton, printed and coloured sheeting, duvets and duvet covers to the South African market.
In the same year, Pres Les became one of the founding companies behind the DSA (Direct Selling Association of South Africa).
The Classic Group created Pres Les/AMC, and Pres Les moved to the AMC factory in Atlantis.
In 1991, The Classic Group bought It’s a Pleasure. Most of the factory was moved to Epping and traded under the banner of Pres Les/It’s a Pleasure.
By 1992, Pres Les was well established and growing. The company now provided a real opportunity for women to earn, and the logo was updated to reflect the feminine side of the business.
By 1993, the It’s a Pleasure range was phased out.
In 1994, Pres Les became a private company, gained its independence and was restructured to suit its own identity.
In the new millennium, the rose became the Pres Les icon, symbolising love, faith, beauty and timelessness. The font changed to reflect the new era, portraying a professional business look.
On 27th October 2015, the factory was severely damaged by a fire. Within 2 months, a temporary factory was built and Pres Les was back in business with the exceptional support of the Pres Les staff, suppliers, Consultants and Customers.
In 2019, the Pres Les logo was given a complete makeover. A unique corporate symbol was designed, with an abstract rose used to indicate delicate femininity, and the clean, elegant design reinforcing Pres Les’ positioning as an inspirational brand.
Pres Les now has an entirely new factory, with the most sophisticated machinery in Southern Africa, and continues to be a market leader offering bespoke, high quality products.
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